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Viral Marketing
"They told two friends and they told two friends and so on and so on" is the famous hair ad from the 70s.
Dan Zen has been viral from its inception. Visit a recent Dan Zen PROMO SITE for unique samples of email marketing like Spirogram, Blimp Race, Shrink Ray, Utopia and more - complete with explanation and screen shots.
The general idea is that emailing friends advances the games. For example, the blimp with the most people is winning and friends are responsible for adding friends to the blimps.
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