Banner campaigns - Ha! Site campaigns are where it's at. Use the banner to link into a site created for a specific purpose. To get across the message.
Check out Dan Zen's ITCHING campaign that complimented similar posters. View the promo site for SPIROGRAM
Complete demonstration and reporting sites such as for BLIMP RACE are possible (Just click through the password screen). Here, a potential client is given a user ID and password to the demonstration site. The site includes an promo introduction and an online contract. When the contract is accepted, the site becomes the admin tool complete with reports.
HIP CATS is another example of a promotional site set up to attract other sites to take Hip Cat scenes. See the Partner link in the footer. There is even a virtual Hip Cat Marketing Representative called SADOR AMBAS to guide clients through the process.